Marketing 2020-21

Marketing Interventions for the year 2020-21
Schemes

'Karuthal' Product distribution-2020-21

No Districts Total Number of CDS in the District Number of CDS participated No of ME unit benefited Number of products included in the Product kit Number of JLG groups benefited Number of Asraya/other vulnerable member benefited as part of campaign Number of product kit distributed as part of the campaign Total Sales turnover
1 Thiruvananthapuram 83 36 281 124 24 11 13485 6037000
2 Kollam 74 36 248 28 114 0 5874 1845490
3 Pathanamthitta 58 29 254 38 64 0 8300 5829000
4 Alappuzha 79 33 390 44 86 0 17390 5752500
5 Kottayam 78 36 218 128 85 185 16238 8114750
6 Idukki 54 25 145 191 46 0 4970 2485000
7 Ernakulam 101 100 695 13 31 171 49176 17631186
8 Thrissur 100 30 367 414 80 0 5198 2216650
9 Palakkad 96 61 285 65 0 0 5980 1723000
10 Malappuram 110 50 40 16 0 4 2200 1320000
11 Kozhikode 82 14 78 78 0 0 1977 4298400
12 Wayanad 26 26 44 8 0 544 2414 1207000
13 Kannur 81 52 616 42 38 45 2171 847963
14 Kasaragod 42 42 398 30 105 25 24000 9600000
Total 1064 570 4059 1219 673 985 159373 68907939