Kudumbashree harvests success from Saras Fairs: Sale of Rs 66 Lakh Recorded Updated On 2017-12-19
Kudumbashree Mission is harvesting success from Saras Fairs (Sale of Articles of Rural Artisans Society), organised by Ministry of Rural Development with the objective of finding market for the ethnic products, artistry and Micro Enterprises. Kudumbashree Mission had recorded a total sale of Rs 66 lakh altogether from all Saras Fairs this year.
As per the instructions of Ministry of Rural Development, each state is supposed to organise atleast 2 Saras Fairs an year. The 10 day long Saras Fair conducted by Kudumbashree Mission at Malappuram from 25 August 2017 to 3 September 2017, offering the best of traditional food and artistry has drawn massive crowds and drawn a sale of Rs 6 crore altogether.
Kudumbashree had also marked their presence at Saras Fairs held at Raipur, Bhilai (Chattisgarh), Ahmedabad (Gujarat), Kolkota (West Bengal), Goa and Indian International Trade Fair conducted at New Delhi. Kudumbashree had made a collection of Rs 32 Lakh from Saras fairs itself. A sale of Rs 5.63 Lakh was collected from Kerala Cultural and Trade Fair 2017 hosted organised by Information and Public Relations, Department of Kerala as part of the interstate information and public relations event held at Bengaluru.
Micro entrepreneurs from Kudumbashree are actively participating in the saras Fairs at Guwahati )(Assam), Gadag (Karnataka) and Patna( Bihar). Kudumbashree will soon mark their presence at the Saras Fairs scheduled to be held at Vishakhapatnam( Andhra Pradesh), Bhuvaneswar (Orissa), Jorethang ( Sikkim), Mumbai ( Maharashtra ), Margao (Goa), Thiruchirappally ( Tamil Nadu) and Ranchi (Jharkhand). Kudumbashree Women are participating in Saras Fair under the leadership of Micro Enterprise Consultants selected from the districts.