Applications are invited from agencies to provide designers, photographers, videographers and video editors to prepare photos, videos, banners, posters, flyers, notices, pamphlets, cutouts, coupons, reels, trailers, short videos, live streaming, audio podcasts, etc. in a timely manner for the promotion of various programmes in connection with the National Saras Mela to be held in Chengannur, Alappuzha from 20 to 31 January 2025 jointly organized by Kudumbashree and National Rural Livelihood Mission.

Preference will be given to those with work experience in the field related to the promotion of Government and Quasi-Government National and International Programmes. (References can be included in the application). The period will be from 10 December 2024 to 31 January 2025.

Interested agencies should submit applications with details to the District Mission Co-ordinator, Kudumbashree District Mission, Thiruvambady P.O, Valiyakulam Junction, Alissery Ward, Alappuzha District, Pin Code-688 001, before 3 PM on 3 December 2024.

For more information - 9020651322, 8848126628.
www.kudumbashree.org/saras2025

Kudumbashree won three awards at the India International Trade Fair (IITF) organized at Pragati Maidan, New Delhi from 14 to 27 November 2024. Cafe Kudumbashree Food Court, which represented Kerala in the State Food Court organized as part of IITF, won the first position. Kudumbashree units also achieved a turnover of Rs. 52,83,854 through IITF, Saras Mela and Food Court organization.

Karthika Chips Unit of Thiruvananthapuram district won the first position for Kudumbashree in the food sector, leaving behind all other states in the Aajeevika SARAS Mela organized by the Union Ministry of Rural Development along with IITF. Also, Mr. Shobhu Narayanan, District Programme Manager (Marketing), Kudumbashree Thrissur District Mission was also selected as the Second Best State Co-ordinator at the fair.

The Andhra Pradesh Mahila Abhivriddhi Society (APMAS) Award for the Best Initiative at the National Level among the Initiatives supported by the Federation of Self Help Groups (CDS) was received by the members of Kudumbashree's Samrudhi & Blossom Amrutham Nutrimix Unit. The initiative is located in Vizhinjam under the Thiruvananthapuram Corporation Kudumbashree CDS 4.

Shri. C.S. Reddy, CEO & Managing Director, APMAS along with other representatives presented the award to Samrudhi & Blossom Unit at a function organized in Hyderabad on 22 November 2024. The award consists of a cash award of Rs. 1 lakh, a trophy and a certificate. Ten members, namely Ms. Prameela (President), Ms. Sindhu. L, Ms. Betty, Ms. Suni M, Ms. Shanthi, Ms. Valsala, Ms. Sona, Ms. Brijith, Ms. Clery and Ms. Ambili, received the award on behalf of the unit.

Kudumbashree is organizing 'Sargam 2024'- State Level Story Writing Competition (Malayalam) to develop the creative potential of Kudumbashree Women and to raise them to the art and literary sectors. Cash prizes of Rs. 20,000, Rs. 15,000 and Rs. 10,000 will be awarded to the 1st, 2nd and 3rd place winners respectively. In addition, three winners will be given consolation prizes of Rs. 2500 each. Winners will be given a memento and certificate along with cash award. The 40 people who submit the best stories will also have the opportunity to participate in a Three-Day Literary Workshop organized by Kudumbashree.

The award winners will be selected by a jury consisting of prominent literary figures. 40 people who send the best writings also have the opportunity to participate in the three-day literary camp 'Sargam-2023' organized by Kudumbashree. The stories along with the author's name, address, phone number and a certificate of CDS Chairperson proving membership of Kudumbashree should be made available by post or courier to the following address by 5 PM on 24 December 2024. Public Relations Officer, Kudumbashree State Poverty Eradication Mission, TRIDA Building-2nd Floor, Medical College P.O.,Thiruvananthapuram-695 011. The entries sent through e-mail and WhatsApp will not be considered for the competition. For more information about the competition, visit : www.kudumbashree.org/sargam2024

The Government of Kerala has decided to grant a monthly travel allowance of Rs. 500 to CDS members. It has fulfilled the long-standing demand of Kudumbashree. This is also a great recognition for the CDS workers who have taken a crucial position in all the poverty eradication and women empowerment activities implemented by Kudumbashree as volunteers. An amount of Rs. 11.02 crores is spent annually on this item for the 18,400 CDS members.

The CDS members working in each ward play a major role in the efficient implementation of various schemes implemented by Kudumbashree at the grassroots level. Most of them belong to the BPL category. They play a key role in coordinating the three-tier organizational activities of Kudumbashree and successfully delivering welfare activities to the grassroots. In addition, CDS members were the backbone of relief and rehabilitation activities during the floods and the Covid pandemic.

The announcement of granting travel allowance to CDS members was made in the 2021 budget. The Cabinet meeting held on 27 November 2024 approved this and the CDS members are excited to receive this as their New Year's gift. Rs. 11.02 crores has also been allocated for granting travel allowance to CDS members in the Plan Fund of Kudumbashree for the Financial Year 2025-26.

This is the first time in the state that a Kudumbashree CDS has received ISO (International Standard Operation) Accreditation. Vengapally CDS in Wayanad has won this award for its operational service excellence. The utilization of files, accuracy in maintaining financial transactions and registers, information about NHGs, accurate accounting system, efficiency, improvement of the office system to provide any information related to Kudumbashree within three minutes, and conducting internal auditing every six months to make the accounting system efficient, all these have led to Vengapally CDS achieving this accreditation.

Nisha Ramachandran (CDS Chairperson), Soumya P.S, Sahini Raveendran, Babitha V.P, Sudha, Nijikumari, Kavitha, Sarojini, Sajina, Suhara, Sunitha, Jasmine, Santha E.K, Razeena A (Accountant) and Rajendran M.P (CDS Member Secretary) are leading the CDS activities.

The Nayi Chetna 3.0 Gender Campaign organized by Kudumbashree in Kerala began in all districts on 25 November 2024. The National Rural Livelihood Mission has been organizing the Nayi Chetna campaign across India since 2022. This year's theme of the Nayi Chetna campaign is 'Against Gender Discrimination and Gender-Based Violence'. To mark the conclusion of the campaign, which will last until 23 December 2024, a Gender Carnival will be organized in 1070 Kudumbashree CDSs in Kerala.

The campaign focuses on NHGs, ADSs, CDSs, Gender Resource Centres and Vigilant Groups. Training on the POSH Act, which ensures a dignified and safe work environment for women in the workplace without facing harassment, and on forming an Internal Committee in all institutions will be organized as part of the campaign.

A variety of activities will be conducted, including open forums, special Grama sabha, group discussions involving men, boys and local leaders, gender quiz, honoring gender champions, hashtag, poster and mural campaigns, pledge taking, street plays, flash mobs, short film exhibitions and Rangashree Cultural Processions.

Kudumbashree had a colorful presence as usual at the India International Trade Fair (IITF) that began on 14 November 2024 at Pragathi Maidan, Delhi. Kudumbashree's branded products are also attracting the most attention! The Kerala Pavilion of the Fair which is organized by the India Trade Promotion Organization and the Union Ministry of Rural Development, had two Kudumbashree stalls containing various products of NHGs from Kollam, Ernakulam, Kottayam and Kannur districts. In addition, 5 Kudumbashree entrepreneurial units (Athira Herbals, Karthika Chips from Thiruvananthapuram, Grace Food Products from Kollam, Madhuvani Millets Unit from Attappady, Sree Handlooms from Palakkad) were present at the Ajeevika Saras Mela held simultaneously.

Kudumbashree 'Fresh Bites' brand of chips, Jaggery Coated Banana Chips (Sarkaravaratti) and branded curry powders are the stars of the Kudumbashree stalls this time. In addition, handicrafts, pickles and textiles were also made available. The IITF Food Court had delicious food prepared by two Kudumbashree units (Souparnika from Kozhikode and Lakshya from Ernakulam). The fair came to an end on 27 November 2024.

'Nature's Fresh' Agri Kiosk Network, which provides organic vegetables, fruits and other value-added products produced by Kudumbashree NHG members to public is started in Alappuzha. The first kiosk in the district was started at the Kudumbashree CDS in Thakazhi Grama Panchayat. The products of the Kudumbashree Joint Liability Group (JLG) members, which are part of the Kudumbashree Farm Livelihood Project, are sold in the kiosks.

The kiosk in Thakazhi has been started as part of the second phase of the Vegetable Kiosk project included in the Chief Minister's 100-Day Programme. 4,14,881 Women Farmers in 89,917 Kudumbashree Farming groups in the state are cultivating in more than 15,000 hectares of land. The kiosks have provided excellent marketing opportunities for the agricultural crops they produce.

Nature's Fresh Kiosks are functioning under the leadership of CDSs. A Kudumbashree member will be responsible for marketing at each kiosk. The products are procured from JLG members through Community Resource Persons selected as part of the project.
  
The inauguration of the kiosk was performed by Shri. Ajayakumar, Panchayat President at a function organized at the Thakazhi Panchayat premises on 13 November 2024. Ms. Geetha Murali, CDS Chairperson, Ms. Ambika Shibu, Panchayat Vice President,  Shri. K. Sashankan, Chairman,  Development Affairs Standing Committee , Shri. Jayachandran, Chairman,  Health and Education Standing Committee, Ms. Tessy Baby, Assistant District Mission Co-ordinator, Kudumbashree Alappuzha District Mission, Vimalamma, CDS Vice Chairperson, other elected representatives, CDS Members, Block Co-ordinators, Accountants, Block Agri CRPs, Community Councilors, and JLG members participated in the function.

'Punarjeevanam',  Kudumbashree's Entrepreneurship  Development Series to revive the livelihood opportunities in agricultural sector was organized in Kollam. The Punarjeevanam project, jointly organized by the Indian Council of Agricultural Research - Central Tuber Crops Research Institute (ICAR - CTCRI) and Kudumbashree, began in Attappady during August 2024.

A training course on manufacturing value-added products from tuber crops was organized in Thenmala, Kollam on 11 November 2024. The training aimed to ensure livelihood for the Kudumbashree Joint Liability Group (JLG) members who are engaged in Colocasia cultivation in the district through the production of value-added products.  Dr. M. S. Sajeev, Scientist, Crop Utilization Department, CTCRI led the class. A total of 85 JLG members attended the class. In addition to colocasia, training was also given to the members for the production of value-added products of sweet potato and cassava.

Shri. Muhammad Haris, Assistant District Mission Co-ordinator, Kudumbashree Kollam District Mission welcomed the gathering. Dr. A. Shanavas, Programme Officer, Kudumbashree explained the project. CDS Chairpersons of Karavaloor, Kulathupuzha and Eroor in Anchal Block conveyed their greetings. Ms. Valsala, Chairperson, Thenmala CDS delivered the vote of thanks. Ms. Ramya Rajappan, Ms. Honey Mole Raju, State Assistant Programme Managers, Kudumbashree, Ms. Sreepriya, District Programme Manager, Kudumbashree Kollam District Mission, Ms. Shiji, Ms. Aishath, Block Co-ordinators also participated in the function.