The 11th Kudumbashree National Saras Mela, which combines the uniqueness of Indian rural enterprises, culture and art, concluded with a grand finale in Chengannur on 31 January 2025. The people who had flocked to the Saras Mela since the opening day filled the main stage on the closing day. The Saras Mela, which was held over twelve days with product display and marketing, food court, art programmes and a flower festival, concluded with the title of the Most Remarkable Public Fair. V.N. Vasavan, Minister for Co-operation, Ports, and Devaswoms, Government of Kerala inaugurated the closing ceremony. Saji Cherian, Minster for Fisheries and Cultural Affairs, Government of Kerala presided over the function.
The question of which is the largest women's organization in Asia has only one answer, Kudumbashree, said V.N. Vasavan, Minister while inaugurating the closing session of the National Saras Mela. Kudumbashree is able to provide economic prosperity to women by playing a leading role in women's empowerment activities, develop their intellectual capacity, and uphold a rich cultural value by taking it from the kitchen to the stage. The National Saras Mela, which is only held in district headquarters, has been organized in a village like Chengannur in a good manner and has been able to transform Chengannur into the district headquarters due to its organizational excellence. V.N. Vasavan, Minister also congratulated the Kudumbashree members who made the Saras Mela a great success and Saji Cherian, Minister who led it in an exemplary manner on behalf of the State Government.
In his presidential address, Saji Cherian, Minister said that a total turnover of more than Rs. 12 crores was achieved through product marketing and the food court at the National Saras Mela. A turnover of Rs. 2 crores was achieved through the food court alone. It is expected that a turnover of Rs. 14 crores will be achieved in the final count after the fair. Chengannur has become a model not only in development and welfare but also in unity. The Chengannur model that made the Saras Mela such a great success can be proudly displayed before the world. The Kudumbashree Fund allocated for organizing the Saras Mela was used for the activities of the food stall and the product display and marketing stall. The Rs. 2.10 crores received from the Kudumbashree members of the district through coupon sales was used for the smooth running of the fair and distribution of prizes. The Finance Department has allocated Rs. 33 crores for the reconstruction of an International Standard Indoor Stadium, including indoor games and a synthetic track. The tender process for this will begin soon. The Minister also said that a state football tournament will be organized at the stadium on April 11.
Tovino Thomas, Film Star who was the Chief Guest at the event, said that the idea of the Saras Mela is very grand and that the Saras Mela, which is jointly organized by the Local Self-Government Department and the Culture Department, is a matter of great pride for the country. He also released the poster of ‘Rasam 2025’ to be held at Chengannur Providence College on 7-8 February 2025. Saji Cherian, Minister presented the souvenir prepared for the Saras Mela to Tovino Thomas.
Saji Cherian, Minister who made the Saras Mela a success through excellent organization, was honored by H. Dineshan, Executive Director, Kudumbashree and District Mission Co-ordinator, Alappuzha. Saji Cherian, Minister, honored the District Mission Co-ordinator, Alappuzha for his organizational excellence. Saji Cherian, Minister released the novel ‘Pinneyo’ written by Abraham Mathew to Tovino Thomas. Saji Cherian, Minister presented the audio cover of the film ‘Nalpathuakalile Pranayam’ directed by Ramesh S. Makayiram to V.N. Vasavan, Minister. Saji Cherian, Minister and Tovino Thomas, Film Actor were presented with portraits of Minister Saji Cherian drawn by painters John Kallakadavu and Philipose Niranam and of Tovino Thomas drawn by Arjun Mavelikkara, Milan K. Shiji Muhammed Yasin, Ani K. Ashok, Shainu Abraham and Moncy.
Saji Cherian, Minister distributed the Awards for the Best Stalls at the Produce Marketing Fair to Noor Jahan from Kozhikode Pavithram Foods Unit, Jayamma from J&S Bag Unit, Shalini (Goa) and Harshatha (Maharashtra) in the other state category, and Sreeraj from Kalpathi Foods for the Best Block Stall.
Best Seller (Kerala category) was Venma Thalassery, Best Seller-Other state (Rajasthan), Kashmir, Attappady Vanasundari Stall from the tribal region, and the ‘Lakshya’ group from Ernakulam was also specially honored in the transgender category.
Ranjith S, District Mission Co-ordinator, Kudumbashree Alappuzha District Mission welcomed the gathering. Daleema Jojo, MLA, Thomas K. Thomas, MLA, P. C. Vishnunadh, MLA, U. Pratibha, MLA, A. Mahendran, A. N. Nazir, M. Krishnadas, President, Chamber of Municipal Chairmen, G. Sreekumar, Pushpalatha Madhu, T. J. Angelos, Jacob Thomas Arikupuram, Girish Ilanjimel, T. K. Indrajith, RDO Moby J, M, V. Gopakumar, Grama Panchayat Presidents, A. S. Sreekanth, Programme Officer, Kudumbashree, G. Vivek, Suresh M. G., Assistant District Mission Co-ordinator, Kudumbashree Alappuzha District Mission extended their greetings. James Samuel, Member, Youth Welfare Board delivered the vote of thanks.
In the morning, a Arts Festival by Kudumbashree Mission employees, African folk dance by artists from Ghana, Africa, and after the closing ceremony, a dance performance by Neena Prasad and a folk song by Praseetha Chalakudy were performed on the stage. The CDSs and various committees of the district who worked behind the success of the Saras Mela were also honored.