District Name: Alappuzha
Name of Enterprise: Poovakkattu Hollow Bricks
Address: Santhosh Vihar, Keerikkad Thekku, Kayamkulam
Number of Entrepreneurs: ONE
Enterprise started under NULM/SJSRY/Others:SJSRY
Year of start of the enterprise: 2011
EDP / Skill Training details: EDP
Total project Cost: Rs 20,00,000
Name of bank which sanctioned the loan: Syndicate Bank
Amount of loan sanctioned: Rs 2,00,000/-
Brief description of the business: Poovakkattu Hollow Bricks is a Kudumbashree micro enterprise situated on the 41st ward of Kayamkulam Municipality. The enterprise was established on 26/12/2011 and the business expanded after the loan get sanctioned on 30 January 2015 under SJSRY scheme. Total project cost was Rs 20,00,000/- and the entrepreneur was supported with an individual loan for Rs 2,00,000/-.They got EDP training from Kudumbashree. They got started with the production of Hollow bricks. They have Dye Machine and Mixture Machine in the Hollow Bricks Unit with a Production Capacity of 1500 bricks / day. Later according to the trends , they have expanded the business into Floor tile making Unit also. Floor tile making unit comprises of Mixture machine , Mould Machine, Earth hammer machine and dye. They have specially designed 3D floor tiles, which has huge demand in the maket. The unit sells the brick slightly higher than their competitor price, but because of quality, the unit’s bricks have its own demand. Due to diversification of business on right time, they still manage to run the unit profitably even if hollow brick unit reaches saturation point.
Details of Sales: Hollow bricks have an average sales of 800 bricks/day. The enterprise have a turnover of Rs 75,00,000/- and was running profitably.
What change the enterprise has brought about in their livelihood: Their lifestyle get upgraded and they get good reputation among the society.
Future plans of the entrepreneur: As the lifestyle changes, society will look for new trend on construction , so the unit must purchase more quantity of dyes of latest model. Then only they can meet the current market demand. As the floor tile dye is bit costly they have only a limited amount of dyes available, so if they get an order of greater sq ft. , it will be difficult for the production. If we can provide some financial aid in purchasing dyes, it will be helpful for them to purchase more dyes which can reduce the working time and will reflect in their profit ratio.