Number of Neighborhood Group members to reach 50 lakh: Kudumbashree launches ‘50 Plus’ State-Level Campaign Updated On 2025-07-04
Kudumbashree’s ‘50 Plus’ Campaign to increase the number of NHG members to 50 lakhs with the aim of organizational empowerment has been launched in the state. As part of the campaign, which will be organized till 30 August 2025, those who are not yet members of NHGs will be identified and made part of NHGs. Special NHGs will also be formed for the differently-abled, transgender and elderly. NHG members who have dropped out will be brought back into the neighborhood group system. In this regard, preparatory work has been started at the CDS, ADS and district levels.
Currently, there are 48 lakh members in Kudumbashree. It is expected that at least five lakh women will be newly recruited into the NHG system through the campaign. The campaign activities implemented by focusing on coastal, tribal, linguistic minority Kannada areas, and CDSs with fewer neighborhood groups will be helpful in this. Kannada Mentors, Tribal Animators, Tribal Special Project Co-ordinators, and Coastal Volunteers will be utilized for this purpose.
As part of the campaign, in the first phase, a list of NHGs that have stopped functioning will be prepared in each CDS. Then, activities will be started under the leadership of Kudumbashree ADSs to make them functional. Activities will be carried out after a census of all families and NHG members within each CDS area in relation to the formation of new NHGs. All newly started NHGs will be provided with accounting training under the leadership of the Kudumbashree KAASS team. In addition, Kudumbashree will directly provide training to the CDS Chairpersons. The Block Co-ordinator will be responsible for co-ordinating the block level campaign activities.
As part of the campaign, district level consultation meetings were organized before 25 June 2025. Training for CDSs has also been completed. The decision has been made to complete the campaign activities by 25 July 2025.
Kudumbashree's participation in various campaigns and awareness programmes such as extreme poverty eradication programmes, waste management, anti-drug campaign, digital literacy activities, and disaster management activities is important. The active participation of NHG members plays an important role in the success of these programmes.







