Special shelf space for Kudumbashree products at 500 Supplyco outlets Updated On 2021-02-17
Kudumbashree is allotted special shelf space at 500 outlets of Supplyco. Shri. P. Thilothaman, Hon. Minister for Food and Civil Supplies, Government of Kerala officially inaugurated the programme on 11 February 2021. Shri. A C Moideen, Hon. Minister, Local Self Government Department, Government of Kerala presided over the meeting. The space is allotted at outlets such as supermarkets, hypermarkets and people bazaars for marketing Kudumbashree products. The shelves for the inauguration were set up at the Supplyco Hypermarkets at Vazhuthacaud and Sreekaryam of Thiruvananthapuram district.
As per the contract between Kudumbashree and Supplyco, Kudumbashree products would be available for sale at the retail outlets of Supplyco in Kerala. Shelves of dimension, 1.5 x 0.90 x 0.3 metres (height x length x width) are allotted for Kudumbashree products. Various products of 10 entrepreneurs such as curry powders, pickles, flour etc would be made available through these two centres.
The convergence programme with Supplyco is the new step of Kudumbashree in the marketing sector. Supplyco has around 1600 retail outlets such as supermarkets, hypermarkets, people bazaars, maveli stores in Kerala. Supplyco has agreed to give a special shelf space at the outlets (supermarkets, hypermarkets and people bazaars).It is expected that about 4000 Kudumbashree entrepreneurs will get benefited when 500 Supplyo Retail Outlets across the state would start selling Kudumbashree products.
The activities for arranging the products at these centres are coordinated under the leadership of Kudumbashree MECs (Micro Enterprise Consultant) and sales team. They would also coordinate the activity of arranging the products at regular intervals as per the stock. Kudumbashree envisage arranging this marketing opportunity for Kudumbashree entrepreneurs at 500 locations within the upcoming 60 days. In the second phase, Kudumbashree's marketing team would analyse whether we can market Kudumbashree products through Maveli stores, based on the feedback received on the first phase.







