Markets are of fundamental importance in the business strategy of rural enterprises. Marketing of rural products is a developing concept and its full potential is still untapped. Government have recently realised the scope of rural markets as it would increase the income of rural society and provide them with better livelihood opportunities. Saras mela is a landmark initiative of the Ministry of Rurally Development, Government of India for promoting rural products and building capacities of artisans and entrepreneurs. SARAS Fairs are now major national events attracting both national and international interests. This financial year onwards, every state across India will be hosting two Saras fairs in one fiscal year.

Understanding the tremendous opportunities that Saras fairs brings, Kudumbashree has made it a norm to mark its presence at all Saras fairs hosted across the country henceforth. Kudumbashree will be grooming a marketing team specialised to participate in fairs so that the representation of Kudumbashree and its entrepreneurs is ensured across all fairs. Kudumbashree will present an impressive range of rural products in these fairs which include handicrafts, spices, curry powders, pickles, food products, garments, artworks, personal care products, kitchen utensils and other items of daily use.

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Ahamedabad Saras Fair - Kerala received 3rd price for best stall
 

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 Daily Sales List of  AHMEDABAD  SARAS from 15-09-2017 to 26-09-2017
Stall No District Name of Participant MEC / Entrepreneur Address with contact Details Sales Details
            Name of the product Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Total  Sales Turnover 
6 Ernakulam Santha chandran, Ambika Venu  M E C Thriplikkattukudy M C Road Perumbavoor Ernakulam Food Products Pickles 3500 4000 6000 3000 2500 3500 1000 800 500 1500 1000 3000 30300
Jam 500 1000 2000 2000 1000 1500 500 1000 1000 200 500 800 12000
Coconut chips 1500 2500 2200 1300 1500 1000 500 500 1000 300 1000 600 13900
Spices 900 1500 2000 700 1000 1000 1000 0 500 1000 500 800 10900
Apparel / Clothing Bag 12090 16000 20800 15120 9000 10500 7000 2000 5000 16000 5000 12000 130510
13 Pathanamthitta Raveendran Enterpreneur   Kitchen Equipments / Other House hold items Knife 6000 15000 22000 15000 12000 13500 8000 7000 1350 10000 20000 11000 140850
                          0
Others (Please specify)                           0
35 Ernakulam Rajaswari Enterpreneur   Knife 9000 12000 30000 14500 10000 12000 8400 5000 9000 8400 13500 9500 141300
51 Kozhikode Vasu Enterpreneur Koyilandi   Herbel products 2100 3000 3200 2800 8000 3800 2663 3000 2800 5010 670 840 37883
63 Kozhikode Leela M T Reena V P   M E C     Herbel products 2800 2600 2000 4100 2800 9000 2810 2550 3000 2900 3890 2800 41250
              38,390 57,600 90,200 58,520 47,800 55,800 31,873 21,850 24,150 45,310 46,060 41,340 5,58,893

 

 

 

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 DAILY SALES LIST of  Vijayawada SARAS from 27/09/2017 to 08/10/2017    
Stall No District Name of participant MEC / Entrepreneur Address with contact Details Sales Details    
1 Kannur LEELA M P  Mec Peralam, Payyannur   Name of the product Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 DAY 11 DAY 12 Total  Sales Turnover 
Greeshma V P MEC Ellangode, Panoor Food Products snaks 2000 1500 1200 800 550 450 400 800 850 1200 500 2000 12250
2 Palakkad Rajitha mec Muthalamada, Kollengode virgin 2700 2000 1500 1300 450 900 600 500 750 1500 1900 1500 15600
Santhakumary mec             Cheruppalassery,Sreekrishnapuram curry powder 1300 1600 750 500 1700 1100 800 700 750 725 975 1500 12400
KRISHNAKUMARY C ENTREPRENEUR- Knife Parli, Kallekkad Tammrind 3000 800 750 850 400 750 200 600 1000 775 1025 1000 11150
Sivadasan Tea powder 0 500 500 800 1300 1200 2000 300 590 3000 2250 1300 13740
SAI RAM ENTREPRENEUR - Pancha Loham Ornaments ELAPULLY, Chittor Apparel / Clothing mat 0   150   600 750 400 600 500   1100 1500 5600
Lathika K S cloths 0 1600 3500 2500 2600 3000 3200 4000 3000 3000 6000 9500 41900
3 Malappuram Mumthaz ENTREPRENEUR -Ready made Garments Nannamukku, Perumpadappu HANDICRAFTS Coconut Shell handicrafts 0 200 300 700 1500 800 1100 2000 3000 1200 1750 6000 18550
Raseena Roufan Metals METALS (Panchaloham) 0 150 1000 1000 1500 1300 2500 1500 750 1000 2950 1500 15150
4 Kollam Sajitha R ENTREPRENEUR - Iron tools Santhosh Bhavan,Kottuvaathukal,Chathannur PANCHALOHAM RING 2000 2500 2800 3500 2500 2800 4500 3500 3100 2600 2800 4200 36800
Rajeevan A V Kitchen Equipments / Other House hold items KATHI - THAVA 1500 2000 2500 2400 3000 2500 3000 4300 5000 8500 12000 2000 48700
KATHI - THAVA 2000 1500 2000 1300 5000 8000 5000 1000 4000 3000 3900 7200 43900
5 Ernakulam R Gopalakrishna Pillai Entrepreneur - Soap & Toileteries Koovapady KATHI - THAVA 4000 5000 15000 7000 10000 11000 12000 10000 6000 13000 15000 12500 120500
SOAP 200 1000 100 1000 900 500 2500 2250 2000 2050 2500   15000
Others Ayurvedic Oil 2000 2500 3200 5500 2700 3200 9200 3300 3700 2200 3080 3300 43880
Soap 300 1300 1100 1250 1000 1500 600 700 1000 5770 5000   19520
Unni M R Entrepreneur - Knife Nettoor, Maradu    Daily Sales Turnover 21000 24150 36350 30400 35700 39750 48000 36050 35990 49520 62730 55000 474640
Anil M C                             Grand Total

 

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