Kudumbashree is one of the largest women organizations in the country working towards elimination of rural poverty. Kudumbashree is also designated as the State Rural Livelihood Mission under National Rural Livelihood Mission (NRLM) of Govt. of India which aims at creating efficient and effective institutional platforms of the rural poor, enabling them to increase household income through sustainable livelihood enhancements and improved access to financial services. Under NRLM, ‘SARAS Fairs’ are conducted every year in the State with an objective to promote the products/commodities of poor rural women entrepreneurs. SARAS Fairs provide a platform for direct sales of rural markets, giving exposure to rural artisans/entrepreneurs to various aspects of marketing, and developing linkages with various other markets. The SARAS 2017 is organized by Kudumbashree in Malappuram (Safari Ground, Edappal) from 25th August to 3rd September which has opened new opportunities for the rural artisans, improving their awareness level and exposing the richness of products from rural poor to the urban market. Wide participation from all over the country is organized in the Fair in which rural entrepreneurs has braught an impressive range of rural products, which include handicrafts, textiles, artwork, furniture, items of daily use, edible items etc. As the visitors show a lot of interest in these products, there will be huge sale of rural products. In addition to the direct sales, bulk orders for the products are also expected to be received during the Fair and the participation in the exhibition will give a fillip to the confidence and enthusiasm of rural artisans.