Marketing

Many products of Kudumbashree Micro Enterprises are well appreciated by the market. However there is a missing link between the Source of Production and Consumers. The Monthly, Seasonal and Festival Fares being held at Panchayath, District and State levels draw large crowds. Consumers are eager to have supply of many products round the year. The aim of ‘Marketing & Business Development’ is to ensure availability of Kudumbashree Products to customers anytime during the year and to facilitate the Micro Enterprises to benefit from the steady demand throughout the year. Kudumbashree Micro Enterprises will be facilitated to upscale their products and to explore new bigger markets through appropriate channels. It is expected that Monthly Markets, Trade Fairs/Food Fests, Kudumbashree Bazars, Design Clinics, Community Enterprise Funds will strengthen the products and value-chains of microenterprises to bring more economic value to the products.
Schemes

Onam Markets - Preparatory report

No Districts Date of Preparatory Meeting of the District Mission (1) Date of Special PRM on Onam Markets (2) Date of CDS Meeting on Onam Markets (3) Starting Date of District level Onam Market Number of Onam Markets to be conducted at Panchayat Level Number of Onam Markets to be conducted at Muncipality/Corporation/ District Level Total Number of Onam Markets Planned to be conducted
1 Thiruvananthapuram 10818 70818 200818 200818 73 10 83
2 Kollam 230718 240718 10818 140818 68 5 73
3 Pathanamthitta 310718 80818 90818 200818 53 4 57
4 Alappuzha 8082018 9082018 10082018 21082018 1 1 2
5 Kottayam 270718 300718 20818 100818 71 5 76
6 Idukki 10818 90818 120818 200818 52 2 54
7 Ernakulam 30072018 31072018 0 8082018 0 19 19
8 Thrissur 30072018 7082018 9082018 10082018 86 8 94
9 Palakkad 270718 270718 70818 200818 88 14 102
10 Malappuram 26072018 1082018 8082018 18082018 94 12 106
11 Kozhikode 10818 60818 70818 170818 70 10 80
12 Wayanad 26072018 7082018 7082018 20082018 23 4 27
13 Kannur 10818 70818 100818 160818 71 10 81
14 Kasaragod 1082018 8082018 9082018 16082018 38 4 42
Total 122578252 64668352 44096634 94868652 788 108 896
1 : (In DDMMYY Format) 2 : (In DDMMYY Format) 3 : (In DDMMYY Format)

Onam Markets Sales Report

No Districts Number of Panchayaths in the District Number of onam markets conducted at panchayath level Number of ME's Participated at Panchayath level fair Sales Turnover of Onam Markets at Panchayth level Number of Muncipal CDS in the district excluding those participate in district level fest Number of Muncipality/Corporation level fairs at CDS conducted Number of MEs participated Sales turnover of onam markets at Muncipal/Corporation level Number of District level Onam Market Conducted Number of ME units Participated Sales turnover at District level Onam Market Target Number of Onam Markets Total Number of Markets Conducted Total Sales Turnover Total Number of ME Units Participated
1 Thiruvananthapuram 73 30 617 3786418 6 6 64 339687 1 42 82025 80 37 4208130 723
2 Kollam 68 12 182 807030 4 1 13 63925 0 0 0 73 13 870955 195
3 Pathanamthitta 53 0 0 0 4 1 17 59470 1 19 59470 58 2 118940 36
4 Alappuzha 72 1 2 6845 6 0 0 0 0 0 0 79 1 6845 2
5 Kottayam 71 4 92 2669250 4 0 0 0 1 20 127800 76 5 2797050 112
6 Idukki 52 13 65 673852 2 1 6 62600 1 5 20500 55 15 756952 76
7 Ernakulam 82 1 23 300100 16 2 41 198300 1 168 1325958 99 4 1824358 232
8 Thrissur 86 10 209 742678 12 2 41 455000 0 0 0 99 12 1197678 250
9 Palakkad 88 60 541 4223834 6 5 164 4223834 1 25 1201755 95 66 9649423 730
10 Malappuram 94 17 360 1029123 14 2 14 276940 0 0 0 109 19 1306063 374
11 Kozhikode 70 2 112 1480450 9 6 155 5939667 0 0 0 80 8 7420117 267
12 Wayanad 23 7 41 166234 2 0 0 0 1 8 51078 26 8 217312 49
13 Kannur 71 18 330 482123 9 3 49 232535 1 45 187565 81 22 902223 424
14 Kasaragod 38 36 700 30902 3 4 225 0 1 25 30902 42 41 61804 950
Total 941 211 3274 16398839 97 33 789 11851958 9 357 3087053 1052 253 31337850 4420

Consolidated Report

No Districts Target Number of Onam Markets Total Number of Markets Conducted Total Sales Turnover Total Number of ME Units Participated
1 Thiruvananthapuram 80 37 4208130 723
2 Kollam 73 13 870955 195
3 Pathanamthitta 58 2 118940 36
4 Alappuzha 79 1 6845 2
5 Kottayam 76 5 2797050 112
6 Idukki 55 15 756952 76
7 Ernakulam 99 4 1824358 232
8 Thrissur 99 12 1197678 250
9 Palakkad 95 66 9649423 730
10 Malappuram 109 19 1306063 374
11 Kozhikode 80 8 7420117 267
12 Wayanad 26 8 217312 49
13 Kannur 81 22 902223 424
14 Kasaragod 42 41 61804 950
Total 1052 253 31337850 4420