Marketing 2019-20

The Marketing Division which was formed in Kudumbashree in 2017-18 basically focused on re-actuating conventional marketing portfolios, revision of policies/guidelines/proceedings etc, sales monitoring and ME Strengthening through CEF in its initial year. The Marketing Division concentrated in scaling up various marketing activities such as monthly markets, trade fairs, food fests etc and in developing systems for the smooth conduct of such activities in 2018-19. New marketing portfolios such as permanent markets and digital marketing were also initiated in 2018-19. Building on what exists and moving forward, creating a Women Brand, entering in to General Trade, developing a retail outlet chain and bringing in institutional reforms conducive for marketing will be the core focus areas of marketing division in 2019-20.