Organization Strengthening
Kudumbashree has a huge, distinctive CBO network. To attain the annual targets and goals set by Mission in a time bound manner, every member of the community network system has to be sensitized about Kudumbashree Programmes. Kudumbashree is also engaged in the implementation of various poverty eradication programmes and of socio-economic, developmental programmes of LSGs and Government departments through the community network. It is therefore necessary to augment and improve the skills and knowledge of Kudumbashree net work leaders, office bearers, elected representatives, entrepreneurs, line department officials, resource persons etc for a better social engineering and development process. In order to attain 100% Social inclusion, peoples belonging to weaker sectors such as SC-ST, Coastal area, Elderly, differently abled are to be included in the Kudumbashree network.
Social Development
Social Development is the process of prioritizing human needs, in the growth and progression of society. This focuses on improving the lives of regular citizens, especially the poor, to make society a better place to live for everyone. Here people are placed at the center of development. This points to a commitment that development process must benefit people by bringing changes in behavior, norms and conventions that pattern human interaction. Kudumbashree through its social development initiatives, aims to address the specifically vulnerable group in society ie, children, women, ST and destitutes.
Micro Enterprises and Marketing
Micro Enterprise promotion and development is an important strategy of Kudumbashree Mission to facilitate economic empowerment of the poor. Kudumbashree Mission promotes individual and group enterprises through the RME and Yuvasree enterprise schemes. The Mission developed specific strategies analyzing the requirements of enterprises. This constitutes trainings, financial support and marketing support to the enterprises and the support is extended to the existing micro enterprises and new ones. An overview of support provided by the Mission and the achievements made is beneficial to understand the strategies proposed for micro enterprises promotion. The Mission focused on the concept of Local Economic Development (LED) – local production, catering to local consumption to increase the economic activity within the local areas for micro enterprise development. For this the Kudumbashree Mission the involvement of the community and LSGs has been brought in to analyze the market demand and the development of products and services accordingly.
Micro Finance
Kudumbashree with its core mission to wipeout absolute poverty through women empowerment has indeed touched many lives through its integrated, comprehensive approach. Thousands of the poor and the marginalized population are building their lives, their families and their society through these neighborhood groups. The financial empowerment of women in Kerala through the focused initiative of Kudumbashree has gone long way drawing even International recognition. Since inception Microfinance has been the basic thrust of Kudumbashree to address poverty. It has been proved without doubt that microfinance is the effective tool for development and contributed to the women and economic development of the society to a great extent. The various activities taken up by Kudumbashree under MF are Thrift and Credit, Bank Linkage, Financial literacy Campaign etc. There are various Supporting funds designed by State and central government for the community namely Community Investment Fund, Revolving Fund and Vulnerability Reduction Fund. Apart from this there are schemes that promote bank linkage like Interest subsidy and Matching Grant.
Agriculture & Animal Husbandry
Kudumbashree since its inception along with Community Mobilization and Capacity Building has promoted Micro Enterprises as Income Generation Activity for its members. Animal Husbandry projects of Goat rearing and Cow rearing were implemented initially along with Lease Land Farming initiatives. Taking into consideration market needs, Samagra Animal Husbandry projects namely Goat Village, Ksheerasagaram and Nature Fresh Milk were later implemented which eventually transformed into Farmer's Producer Companies in Kannur Idukki and Wayanad. From 2014 onwards, 5 Samagra Animal Husbandry Projects namely Goat Village, KsheeraSagaram, Male Buffalo calf Rearing and allied projects to cater the demand for meat animals, Backyard Egger Poultry rearing project and Duck rearing project has been sanctioned with 35% project cost as subsidy, to the beneficiaries with community level support systems of Micro Enterprise Consultants and "PashuSakhi" to help the women members in skill training, credit linkage, convergence and marketing. Kudumbashree believes that to cater the ever increasing demand of milk, meat and egg in our state, "Production by Masses “ is the best option.
Gender Development
Gender programmes of Kudumbashree aims to create awareness about the rights, status and justice of women by themselves through the discussions of their experiences, identify their role in the local development process, and equip women to recognize about their rights, inequalities and violence against them. It has been creating an understanding of violation of human rights of women for nearly a decade. The program attempted to create awareness among the women as well as sensitized the society around. Through Gender Self Learning Programme, Kudumbashree seeks to generate public discourse and political debate regarding the important relationship between sexuality, gender, and human rights. In particular, we will work to raise the visibility of these issues—as well as amplify the voices of women. Gender team will expand our programmes in the coming years, especially those related to violence prevention and intervention. Kudumbashree had undertaken many small steps to come closer to our aim of creating a gender just society through GSLP, Gender Corner, Crime mapping and related activities and through Snehitha interventions. Also a process of identify the vulnerability in the neighborhood area. Address poverty in multiple dimensions and also prevent atrocities against women and children through convergence, Action group formation and by availing Government services to the community.
Tribal Development
The Tribal special project is an initiative of Kudumbashree in collaboration with the Tribal department to address the special issue of the tribal population of the state, in a systematic manner. The project primarily targets at bringing the marginalized tribals under the aegis of the Kudumbashree network and provide them with facilities which were otherwise less accessible or denied, as part of its poverty eradication mission. The objectives of the mission is planned to be achieved with the active convergence of various government and non government agencies as well as departments. The project was initiated as a pilot in select 10 panchayats of 4 districts namely Idukki, Wayanad, Palakkad and Kasaragod in the first phase. Currently extended to all panchayats with tribal inhabitation in the district.
Attappady Special Project
Exclusive Adivasi Women’s Collectives for Regenerating Agriculture for Food and Nutritional Security, Economic Sustainability and Self-Reliance. The project aims to uplift the social and economic status of Irula, Muduga and Kurumba tribal communities of Attappady. Sustainable livelihoods like agriculture and allied activities need to be developed where the community can be self-reliant and self sufficient in food. Women’s institutions would be built up for total financial inclusion leading towards poverty alleviation and social development. Awareness generation would be enhanced on all issues for the communities to be able to access all entitlements and schemes. The institutions would enable women to access credit, engage in sustainable livelihoods, build up entrepreneurship, marketing and negotiation capacities and capacity to assert their agency in all realms from the domestic front to the various forums like the area of work, Panchayat and various departments.
Collectives and Producer Companies
Kudumbashree was working to strengthen the livelihood and economic empowerment of women since Inception. Economic empowerment and poverty alleviation are crucial for the empowerment of Women. In order to help women in its network to increase income, Kudumbashree has focused on Micro Enterprises. Later in 2007 the concept of Samagra was introduced with the objective of achieving scale in enterprise activities, bringing more technical facilitation based on local resources, convergence of funds and functions, more women are oriented towards taking up these value chain projects. Similar enterprises have similar needs and similar problems. In 2011 the micro enterprises are encouraged to form Consortiums under Charitable Societies Act. At this juncture Nutrimix, IT, and Cashew entrepreneurs formed collectives in the form of Societies. The concept of Collective was introduced in order to bring more attention to formation of collective and bringing sustainability to the enterprises. The approach under collectives is to capacitate the entrepreneurs to take up sustainable livelihoods under their leadership. Members in Farm activities are encouraged to form Producer Companies and Enterprises in Nonfarm sector are facilitated to form Consortiums.
DDU-GKY
The Government of India has set an ambitious target for providing skill training to 500 million of its youth by 2022, which is in line with the estimated demand for skilled manpower over the next decade. As per the 2011 Census, India has 55 million potential workers between the ages of 15 and 35 years in rural areas. At the same time, many industrialized nations are facing an ageing population problem. Some of these countries are expected to face a cumulative shortage of 57 million workers by 2020. These numbers represent a historic opportunity for India to transform its demographic surplus into a demographic dividend.
PMAY
The Hon'ble President of India, in his address to the Joint Session of Parliament on 9th June, 2014 had announced "By the time the Nation completes 75 years of its Independence, every family will have a pucca house with water connection, toilet facilities, 24x7 electricity supply and access." Hon'ble Prime Minister envisioned Housing for All by 2022 when the Nation completes 75 years of its Independence. In order to achieve this objective, Central Government has launched a compre-hensive mission "Housing for All by 2022" Housing for All (HFA) mission is since launched in compliance with the above objective of the Gov-ernment and with the approval of competent authority.
DAY - NULM
National Urban Livelihoods Mission (NULM), a centrally sponsored scheme has been launched in Kerala as a continuation to the erstwhile Swarna Jayanti Shahari Rozgar Yojana (SJSRY) to alleviate poverty and vulnerability of the urban poor. Kudumbashree Mission is selected as the Nodal Agency for implementation of the project in the state. Executive Director of Kudumbashree is functioning as the State Mission Director of NULM. State Mission Management Unit has been set up to support the mission director in implementation of the project. Likewise City Mission Management Units have been set up in all the selected cities.
DAY - NRLM
Kudumbashree focuses on social and financial inclusion of vulnerable sections like Tribes, PwD and coastal population, and capitalization of institutions of poor under the Annual Action Plan of 2016-17. At the state level, Kudumbashree State Mission which is the State Rural Livelihoods Mission (SRLM) would oversee the implementation of NRLM related activities. A multidisciplinary SMMU team comprising of experts in Coastal Management, Producer Companies, Gender, Assistance for Elderly, Scheduled Tribes, Livelihoods etc., support the Executive Director in implementing NRLM in the state. The District Missions would be responsible for implementing NRLM activities in the district. The sub district level support structure include Block Coordinators and Community Resource Persons.
Kudumbashree NRO
In 2012, Ministry of Rural Development, Government of India recognized Kudumbashree’s potential to support other States by anointing it as a National Resource Organisation (NRO) under the National Rural Livelihood Mission (NRLM). As a NRO, Kudumbashree holds the mandate to partner with interested State Rural Livelihood Missions (SRLMs) and provide them with technical and implementation support.