The ME survey conducted in October 2007 survey gave new insights to Kudumbashree. Immediate interventions in the area of marketing, quality improvement, production capacity enhancement, product standardization, branding, packing etc. were seen to be imperative for the success of enterprises. The first market intervention by the mission in this regard was to organize monthly markets across districts. The monthly markets became operational in October 2007 with the active support of the CDS's and entrepreneurs. Every festival, special fairs are organised in which entrepreneurs of Kudumbahsree participate. The Onam fairs of 2009 were a resounding success.
Local markets were organised in 1028 locations across the state. 65000 lady entrepreneurs and farmers participated in the Onam fairs and over Rs.12 crore turnover was generated over a period of 4 days.
Other marketing interventions include the Community Marketing Network, Retail Shop, Sales and Marketing Enterprises and the Home shops. Direct marketing, groups, participation in national and international trade fairs, commercial tie ups for marketing, PIPS for marketing and developing retail outlets are some of the other marketing interventions.....
India International Trade Fair 2011
