With the objective of rejuvenating agricultural products that are going out of public domain, primarily various types of crispy fries traditionally associated with the Brahmin households, Palakkad District Panchayat, Palakkad Municipality and Kudumbashree Mission have jointly devised a Samagra project named “Kondattom”. This project worth Rs.2.85 crores aims at generating income opportunities for women by engaging them in the production of a variety of fried products. Through this project 480 women would get permanent employment through making 21 different types of fries, the annual production being 716 tonnes. 24 common facility centres are being set up for production of kondattom. Ten experienced women from the Brahmin dwellings already engaged in kondattom production are the master trainers i.e. the faculty for imparting training to other beneficiaries. The project is also working on a marketing strategy to brand Palakkadan Kondattom across the State.